Hear hear. I speak as someone who was brought up in a state of ignorance about religion such that her first introduction to Christianity was probably the glow-in-the-dark plastic baby Jesuses circulating in the playground of the American School of Milan when I was in first grade, and spent the rest of her childhood surrounded by a Catholic majority in a sort of permanent identity crisis, torn between a sensation of exclusion and potential future damnation and vague attraction to the spirituality of Christianity tempered by distrust of the misogynist institutional thou-shalt-nots on the one side, and on the other the knowledge that I was half-Jewish but on the wrong side to actually be Jewish, and with my unbelief forming part of my identity.

I still think Dawkins is a prick, but the ad does address a state of mind that is very familiar to me standing as I do in a cultural crossroads. Periodically I worry that I am neglecting the spiritual dimension only to find that Judaeo-Christianity requires adherence to patriarchal beliefs and/or practices I find repugnant, Buddhism requires vegetarianism, and the Hindu priests in Edgware consider females contaminants and cross the road to avoid them. I've narrowed it down to Quakers or Unitarian Universalists, but that would mean commuting on Sundays as well as Mondays-Fridays.